The title tag is the very first thing a person is going to see in their search results. It is also one of the most important factors considered by Google when deciding what the topic of a page is. As a result, it is imperative to create effective title tags that will aid searchers and Google.
The SEO Purpose of the Page Title
A quality title will help a page achieve two things – ranking for a certain keyword and make users want to click on the page and learn more. While these are not mutually exclusive goals, they can (in some cases) have competing interests. If a page is ranking, but no one clicks on the results, the ranking status won’t do much good. The best SEO company can help businesses rank and get searcher’s interest.
Click-Trough Rates (CTR) and Titles
Google will use the CTR as a way to determine how relevant a page is to the keyword. If the CTR is extremely low, in regard to what Google expects, the page’s rank is going to drop. The opposite of this is also true. As a result, a title that encourages clicks will help a page rank higher.
The Focus Keyword and Page Title
If a business selects a quality focus keyword for the post, they should also make sure they use this focus keyword in their title. After all, the page title is how Google is going to determine what the page is about. If the keyword isn’t there, it will reduce the chance of the page ranking well significantly.
Creating an effective title tag can be somewhat tricky. However, with the help of professionals in the SEO industry, the process can be simplified somewhat. Remember the company hired matters, so take some time to find the right SEO firm for the job at hand.
More information about SEO services can be found by contacting the staff at Arcane Marketing. By being informed and knowing what works well from an SEO standpoint, a page will rank better and provide more traffic for the business. This is imperative for a business to make sales and profits.